Google
Says "Don't Be Evil" |
| “Don’t be evil. We believe strongly
that in the long term, we will be better served—as shareholders and
in all other ways—by a company that does good things for the world
even if we forgo some short term gains. This is an important aspect of our
culture and is broadly shared within the company”. – Google
SEC filing. Inspires a corporate culture in which everything is done to the benefit of the consumer, those of us who use Google everyday to obtain important information Google keeps a fiduciary duty to its users, in that they uphold the public’s trust even when profits might dictate otherwise |